Authentic Brands Group, which recently acquired the Tapout brand, has purchased Sinister, an apparel and accessories company with origins in the mixed martial arts space.
Sinister has been involved in mixed martial arts and the UFC since 1998 and became an official partner of the UFC in 2008. The company said its long-term relationships both with the UFC and its roster of athletes have been “integral to the brand's growth and its introduction to new consumers.”
Authentic Brands Group expanded Sinister's reach globally by signing its first major licensee deal in Canada with CMT Sourcing Group Limited, an affiliate of PTX Performance Products in Ontario, and will introduce the brand to additional foreign markets, as well as expand Sinister's product categories within the U.S.
“This acquisition completes our mixed martial arts stable of brands that will now reach all tiers of distribution,” said Jamie Salter, chief executive of Authentic Brands Group.
