Tailwind Nutrition announced a new partnership with UNNU for distribution throughout the United Kingdom and Ireland. The Bristol-based distributor is expected to help Tailwind double the number of retail partners across the UK and Ireland, with a strong focus on running, outdoor and cycling specialty, as well as online.
UNNU will carry the full range of Tailwind products, marking the first time that runners and cyclists across the UK will be able to purchase the brand’s Rapid Hydration electrolyte mix. UNNU also plans to showcase Tailwind products at multiple consumer events, including The National Running Show (January 2027), the TCS London Marathon Expo (April 2027), and other grassroots run and cycling events.
“We are very excited to scale Tailwind in the UK and Ireland,” said Nick Gracie, founder and sales director of UNNU. “We truly value the Tailwind community and look forward to supporting everyone on their future races and adventures. And yes, we will continue adding the personal notes and love to all direct orders. There are also no plans for any price increases for the foreseeable future.”
“The passion for endurance sports across the UK is enormous,” said Jeff Vierling, co-founder and CEO of Tailwind Nutrition. “From the participation numbers at the TCS London Marathon to the local run and bike clubs, we are proud to continue fueling athletes with Tailwind Nutrition. Our new partnership with UNNU not only includes the addition of Rapid Hydration, but also a wider network of retail locations and availability for all Tailwind products.”
Image courtesy Tailwind Nutrition
