Reebok Increases Prize Purse for CrossFit Games

Reebok, title sponsor of the CrossFit Games, will extend the competition’s prize purse each year for the next seven years, beginning with this season’s competition, which kicks off on July 25 in Carson, CA. Over the past seven years, prize win

Quiksilver Announces Additional Licensing Agreements

Quiksilver, Inc., the parent of Quiksilver, Roxy and DC, entered into licensing agreements for several product categories, including Roxy young girls and children’s apparel, watches and socks/legwear, as well as other product categories including lu

NFL Concussion Settlement Gets Preliminary Approval

A federal judge approved Monday a preliminary settlement in a class action lawsuit filed by more than 4,500 retired NFL players against the National Football League. The revised settlement, if granted final approval by the court, could see the league payi

Timberland Hits CSR Targets Two Years Early

Timberland hit several of its five-year sustainability goals in 2013, two full years ahead of plan, according to the company's latest corporate responsibility report. The company reached its 2015 goals for cutting greenhouse gas emissions, using rene

Feetures! Appoints PR Agency

Feetures!, a performance sock brand serving the specialty run market, has partnered with public relations firm, Darby Communications…

Nuun to Sponsor All-Diabetes Sports Team

Nuun, the electrolyte sports drink serving bike, run and outdoor specialty channels, formed a new partnership with Team Novo Nordisk, a global all-diabetes sports team of cyclists, triathletes and runners, spearheaded by the world’s first all-diabet

Academy Sports to Enter Louisville with Three Stores

Academy Sports + Outdoors plans to open a third planned Louisville-area store located in Elizabethtown, KY, scheduled to open in 2015. Academy previously announced stores opening in Louisville and Middletown, which will both open prior to the 2014 holiday