Bionicon Demo Center Opening

BIONICON Bicycles has relocated its headquarters and is opening a Demo Center in Wofford Heights, California in the Kern River Valley…

Jonathan Horton Becomes Endorser for GK Elite Sportswear

GK Elite Sportswear, L.P., the manufacturer of gymnastics apparel, signed Jonathan Horton to an endorsement contract. At the 2008 Olympic Games in Beijing, Horton earned a Silver medal on the high bar, as well as a Bronze medal in the team competition…

Cybex Renames Exercise Institute

Cybex International, Inc. announced the re-branding of its research arm as the Cybex Institute for Exercise Science, with the continued mission of disseminating scientifically accurate information applicable to the disciplines of general fitness, sports p

Wolverine Worldwide Trailer Stolen

A 40-foot long semi-trailer full of footwear was stolen from Wolverine Worldwide's distribution center in Howard City, MI. According to WZZM, the thieves used their own semi-truck to steal the trailer between between 3:00 am and 7:00 am Monday morn

Under Armour Rolls Out High School Basketball Sponsorships

Under Armour will be sponsoring five New York high school basketball teams as part of 27 high school basketball teams it will sponsor during the 2009-10 season, according to a report in the Daily News. That list includes Lincoln High, which has won seven

Backwoods to Open New Store

Backwoods will celebrate the opening of their 9th retail store and first Missouri location at The Meadows at Lake Saint Louis. This new location will be a 10,000 square foot out-parcel store. Ten percent of the weekend sales go directly to Big Brothers Bi

SRAM Returns as Cyclocross Sponsor

Organizers of the US Gran Prix of Cyclocross (USGP) and SRAM announced that SRAM is returning for their fourth consecutive year of sponsorship of the U.S. Gran Prix of Cyclocross…