Sweet Protection has expanded its partnership with ZyroFisher to include the brand’s ski and snowboard products. The companies entered a distribution deal earlier this year, initially for Sweet Protection’s cycling category. Starting with the AW2026 season, ZyroFisher will be the sole distributor in the U.K. and Ireland for the brand’s snow category helmets and eyewear.
Founded in Norway in 2000, Sweet Protection designs and develops helmets, eyewear and protective gear for snow sports, cycling and kayaking.
Tommy Listl, global sales director at Sweet Protection, stated, “It brings me immense pride to embark on this partnership with ZyroFisher, a company that, like us, values innovation, quality and long-lasting relationships. With ZyroFisher, I am confident that our brand’s legacy will reach even more people in the U.K. and Ireland.”
ZyroFisher will present Sweet Protection’s AW26 helmets and goggles range, including the Switcher 2Vi Mips helmet and Boondock II goggles, to retailers at Slide in Liverpool from January 6-8.
Tony Vickers, head of brands at ZyroFisher, shared, “Following the successful launch of the Sweet Bike collection, we’re now incredibly excited to be presenting the Sweet ski and snowboard collections for AW26. Sweet Protection has championed the joy of being outside and pushing boundaries for 25 years. Sweet participates at the pinnacle of snow sports through athletes including Henrik Kristoffersen, Alexander ‘Sander’ Steen Olsen, Timon Haugan, Jesper Tjäder, to name but a few! The brand’s ethos and incredible products have been the driver for this relationship from day one, and we can’t wait to share this with dealers.”
Image courtesy Sweet Protection
