Cannon Safe has selected Swanson Russell as its advertising agency of record.
“Swanson Russell is excited to be chosen by Cannon Safe to develop marketing communications that will help them achieve their goal of a safe in every home,” said Dick Placzek, senior vice president and group account director at Swanson Russell. “A home is broken into every 13 seconds in the U.S., and it is our challenge to raise awareness about the importance of secure home storage and the peace of mind that accompanies it.”
As its full-service advertising agency, Swanson Russell will provide Cannon Safe with strategic planning, public and media relations, database, interactive, and creative services.
Headquartered in San Bernardino, Calif., Cannon Safe is committed to making sure that every household has a way of protecting its valuables and to keep firearms secured. While Cannon Safe products have been designed with worst-case scenarios in mind since 1965, they are designed to be a part of everyday life and offer protection from fire and theft.
Founded in 1962, Swanson Russell is a Nebraska-based marketing communications firm, with offices in Lincoln and Omaha. In addition to working with local and regional clients, Swanson Russell has expertise in agriculture, healthcare, outdoor recreation, construction and the green industry.
