According to a new CouponCabin.com survey, nearly half (46 percent) of U.S. adults plan to shop online on Cyber Monday, November 28, the Monday after Thanksgiving, instead of in-store on Black Friday. These Cyber Monday shoppers said they plan to shop online so they can avoid crowds (35 percent), take advantage of the better deals online (27 percent), save money on gas (21 percent) and cut back on in-store impulse shopping (11 percent).
The survey was conducted online nationwide by Harris Interactive on behalf of CouponCabin.com from October 25-26, 2011 among 2,115 adults ages 18 and older.
In addition to avoiding the Black Friday in-store pitfalls and taking advantage of the great savings online, shoppers plan to hit the Web on Cyber Monday to give themselves the gift of time. More than four-in-ten (44 percent) Cyber Monday shoppers said that shopping online that day will save them a lot of time, while an additional 42 percent report it will save them at least some time.
“The benefits to shopping on Cyber Monday surpass convenience and really lie in the amazing deals to be had online that day,” said Jackie Warrick, President and Chief Savings Officer at CouponCabin.com. “More than half of U.S. adults we surveyed said they plan to shop online that day, while 24 percent of those who are employed said they will do their shopping while they work. No matter where or how you plan to take advantage of online Cyber Monday deals, be sure to have a plan of attack to ensure you don't miss out.”
The majority of Cyber Monday shoppers will be firing up their laptops to purchase electronics (e.g., TVs, DVD/Blu-ray Disc players, computers) and entertainment (e.g., video games, movies/TV series on DVD or Blu-ray, books) on November 28, at 55 percent and 54 percent, respectively. In addition, Cyber Monday shoppers said they plan to purchase:
Clothing, shoes and/or accessories 47 percent
Toys 33 percent
Gift cards 17 percent
Sporting goods 13 percent
Jewelry 11 percent
