After an extensive search, Surftech announced the hiring of three new California sales representatives.
 
In Northern CA, Surftech has hired Mike Rosen, Johnny Lyons and Rob Furtney of Livin the Dream Sales to service the SUP Market. Livin the Dream agency principal Mike Rosen commented, “we are thrilled to join the team at Surftech. Surftech is an amazing company and the families of brands are a fantastic fit for our agency. We look forward to a great future representing Surftech in Nor Cal.”
 
Also in Northern CA, Surftech is proud to announce new Surf Sales representative, team rider and professional surfer Matt Rockhold: “Having been with Surftech for over 10 years as a sponsored rider and working with Randy to create my 'Rocky' models, it is a simple transition to begin selling the product I know and ride. I am excited about the new TL Pro Carbon technology and most importantly, to represent Surftech in and out of the water.”
 
To complete the trifecta, Surftech has hired Jeff Anderson, Jeff Darby and Ben Doran of Jeff 2 Sales to represent Surftech in southern CA. Jeff Darby noted, “we are psyched to be working with Surftech, whose surf and SUP lineup is unrivaled in the market. The new products we've seen gives us tremendous confidence that Surftech will continue to lead the push in board building technologies well in to the future.”
 
Director of Sales, Sammy Nigh, said “it is great to finally have the pieces to the puzzle in place that we have been missing in CA. With the recent hiring of Livin The Dream sales, Jeff 2 Sales and Matt Rockhold, we have a sales force that is out there servicing all the dealers and flying the flag for Surftech. I couldn't be more enthusiastic about the future!”