SuperStroke has named Randy Peitsch, formerly of PGA Tour Superstore, as CEO. Current CEO Dean Dingman will become chairman of the Board, focusing on steering SuperStroke’s brand vision, strategic direction and product innovation.
“SuperStroke has grown from an idea into one of the most trusted names in golf, and I could not be more proud of what our team has accomplished,” said Dingman. “As Chairman, I’ll continue to ensure that our vision and innovation remain at the heart of everything we do. At the same time, I’m thrilled to welcome Randy Peitsch, whose deep experience in golf retail and operational leadership makes him the perfect person to lead SuperStroke into its next phase of growth.”
Peitsch, a 20-year retail veteran, most recently served as chief merchandising officer and chief operating officer for PGA Tour Superstore. He has held senior roles at major retailers, including Sports Authority, Golfsmith, Galyan’s, Saks Inc., and Parisian. He will now oversee SuperStroke’s day-to-day operations.
“I’ve admired SuperStroke for years, not only for its products but for the passion and authenticity behind the brand,” said Peitsch. “I’m honored to step into the CEO role and work alongside Dean and the Board to build on the company’s incredible foundation and reach even greater heights.”
Image courtesy SuperStroke
