Super.natural, a maker of natural and synthetic blended performance apparel, hired Troy Ballard as director of sales in the United States while Robbie Stevens will take on the same position for Canada. Super.natural will be making its North American retail debut Fall 14.
Ballard’s past experience includes chief business development officer, PACT Apparel; V.P. global business development, Keen Footwear; president, Icebreaker Nature Clothing; global product chairman-Mountainwear, Rip Curl. Stevens was previously the director of sales for Icebreaker Canada. Prior to that, he ran an independent sales and marketing agency that represented top brands in the outdoor space.
“Super.natural is in a very unique position to set the category benchmark in blended performance apparel inspired by the fusion of nature, technology and design,” comments Stevens.
Adds Ballard, “The global executive and design teams at SN are first class and all are leaders in their respective areas of the business. I’m excited to join the Super.natural family here in North America and help turn Super.natural into the world leader in contemporary sports performance apparel.”
“These new additions to the Super.natural team undoubtedly speak to our intention to provide consumers with truly innovative apparel,” said Super.natural Global CEO Andy Vecchione. “We’re enjoying great business momentum right now, driven by our steadfast commitment to designing innovative products that are engineered to deliver maximum benefits.”
