Super Retail Group, the Australian parent of sports and outdoor banners Rebel Sport, BCF and Macpac, appointed Paul Bradshaw, current managing director of BCF, as group managing director and CEO, effective November 1.
Bradshaw succeeds Anthony Hegarty, who was terminated by the company in September for an inappropriate work relationship. Interim CEO David Burns returns to his role as chief financial officer on November 1.
Bradshaw has been managing director of BCF (Boating, Camping, Fishing) for the last six years and previously held leadership roles at Australian and UK retailers, including Coles, ASDA and Safeway. He brings over 30 years of retail leadership experience across Australia and the United Kingdom, spanning operations, strategy and store development. Since joining Super Retail Group in 2019, he has “led the transformation of BCF into a clear category leader, delivering strong operational and financial performance,” according to Super Retail Group’s statement.
With this appointment, BCF’s GM Retail Operations, Michael Wassman, becomes Managing Director of BCF, effective November 1, 2025.
Board Chair Judith Swales said, “The Board is pleased to appoint Paul as our next Group Managing Director and CEO. Paul has an exceptional understanding of retail, leads with a clear focus on the customer, and is highly regarded by his team and peers.
“He has consistently demonstrated strategic clarity, commercial discipline and strong results. Under Paul’s leadership since 2019, BCF’s sales have grown 85 per cent and profit before tax has increased almost threefold.
“The Board is confident Paul will lead Super Retail Group into its next phase of growth, providing for continuity of strategy and execution, while remaining true to our vision and values.
“We also congratulate Michael Wassman on his appointment to lead BCF. Michael has been a highly respected member of the BCF team for nearly 20 years, with a deep understanding of retail operations, strategy and merchandising.
“These appointments are a testament to the strength of our internal talent and succession planning processes.”
Bradshaw said, “It’s a privilege to lead a business I know so well and believe in so deeply. I’m proud of what we’ve achieved as a team and excited about the opportunity to lead Super Retail Group through its next chapter. My focus will remain on delivering value for our customers, supporting our team, advancing our culture and driving sustainable returns for shareholders.”
Images courtesy Super Retail Group
