Sunice Inc. appointed Marc Gagnier its VP of marketing. Gagnier will be responsible for all of the global marketing activities for the Sunice, AUR and Tommy Hilfiger Golf brands. He will be based in Montreal, Canada.
 
Gagnier (52) has had a long and successful marketing track record on the agency and client  side. Prior posts include vice-president of Convergence at Cossette and vice-president, managing director of Publicis Montreal.
 
“He is equally comfortable with traditional as with digital media,” said Conrad Tappert, president of Sunice Inc. “Mr. Gagnier is well positioned to help drive our brands to the next level.”
 
Under Gagnier’s guidance, very successful international, national and regional campaigns were produced for leading brands such as Coca-Cola, McDonalds, The Home Depot, Molson, Nike, Ubisoft, Bombardier Aircraft and LOreal.
 
“Sunice products are fantastic because they permit sport enthusiasts to play outside in literally any weather without compromise on freedom of movement or style. My mission is to spread the word,” said Gagnie. “It’s a job made in heaven for a guy like me”

Sunice is a leading designer, marketer and distributor of outerwear, apparel and accessories for golf and snow activities.