SUGOI Performance Apparel, a division of Dorel Industries Inc. has been named the Official Cycling Apparel Sponsor for Ride to Conquer Cancer – Canada's premier cycling event.
SUGOI is the exclusive Official Cycling Apparel Sponsor for Ride to Conquer Cancer as part of a multi-year partnership. The Ride to Conquer Cancer holds four epic two-day rides that clock over 200 kilometers, starting in four Canadian provinces to raise money for cancer research. In its third year, the Ride to Conquer Cancer expects to exceed the 12,000 riders and $34 million raised in 2009.
There are four rides starting in British Columbia, Alberta, Ontario, and Quebec. Each unique, two-day cycling event covers over 200 kilometers, and the money raised from each ride goes to each province's respective cancer research associations.
“SUGOI is a proud Canadian company, and to be involved in grassroots events is a vital part of who we are,” says Chris Fuentes, President of SUGOI. “We are honored and excited to partner with the Ride to Conquer Cancer, to help raise money for cancer research in our own backyard, and to provide the riders who participate in the event with the best quality of apparel, as well as offering clinics to prepare for the event.”
SUGOI will also be partnering with Sport Chek to promote the event. Thirty two Sport Chek locations will hold eight clinics in each Ride to Conquer Cancer region. Additionally, for any Ride to Conquer Cancer team that orders SUGOI Custom, SUGOI will donate $50 per team to the cause.
