Sturm, Ruger & Company, Inc. reported sales improved 3.6 percent in the fourth quarter while earnings on an adjusted basis fell 58.1 percent.

Fourth Quarter 2025 Financial Highlights

  • The company achieved fourth-quarter net sales of $151.1 million, a 3.6 percent increase from $145.8 million in the corresponding period in 2024.
  • For the fourth quarter, Ruger reported diluted earnings of 21 cents per share, down from 62 cents per share in the corresponding period in 2024.
  • On an adjusted basis, diluted earnings for the fourth quarter of 2025 were 26 cents per share.

 Full-Year 2025 Financial Highlights

  • The company achieved full-year net sales of $546.1 million, a 1.9 percent increase from $535.6 million in the corresponding period in 2024.
  • For the full year, Ruger lost $0.27 per share in 2025 compared to diluted earnings of $1.77 per share in the corresponding period in 2024. Adjusted diluted earnings per share were $0.84 in 2025 and $1.86 in 2024.

The company also announced today, March 2, that its Board of Directors declared a dividend of $0.08 per share for the fourth quarter, payable to stockholders of record as of March 16, 2026, on March 31, 2026. This dividend equates to approximately 40 percent of net income.

“We are encouraged by our fourth quarter and full-year results, with revenues exceeding the same periods last year despite a challenging consumer environment. This performance reflects the strength of our product strategy and our continued focus on innovation,” said Todd Seyfert, president and chief executive officer. “During the fourth quarter, we launched 65 new models, including three new platforms – the Glenfield by Ruger rifle, the Red Label III shotgun and the Harrier rifle — all of which are seeing strong consumer demand. Along with the continued expansion of Marlin rifles, the American Rifle Gen II family and the RXM lineup, our product pipeline is delivering as planned and enabling Ruger to outperform the broader market.”

Additional Highlights

  • The company’s estimated sell-through of its products through independent distributors to retailers in 2025 increased by 4.5 percent from 2024, despite a 4.1 percent decrease in adjusted NICS during the same period.
  • Sales of new products, including the RXM pistol, Marlin lever-action rifles and American Centerfire Rifle Generation II, represented $173 million, or 33 percent, of firearm sales in 2025. New product sales include only major new products that were introduced in the past two years.
  • In 2025, the company’s finished goods inventories decreased by 47,700 units due to the elimination of rationalized models in the second quarter, while distributors’ inventories decreased by 33,500 units, reflecting strong retail pull-through of our new products.
  • For 2025, cash generated from operations totaled $54.3 million. As of December 31, 2025, Ruger’s cash and short-term investments totaled $92.5 million. The company’s current ratio is 3.9 to 1, and there is no debt.
  • In 2025, capital expenditures totaled $30.9 million, including $15.0 million for the Anderson acquisition in Hebron, KY.
  • In 2025, the company returned $36.1 million to its shareholders through the payment of $10.1 million in quarterly dividends and $26.0 million through the repurchase of 733,000 shares of its common stock at an average cost of $35.60 per share.

“While our product momentum and demand remain strong, we must stay focused on improving our bottom-line performance. As I outlined last year, increasing profitability, aligning our manufacturing footprint with demand and right-sizing the business for the future are not optional – they are essential,” Seyfert added. “Over the past year, we have begun taking decisive actions to better balance capacity, control costs and position Ruger for long-term success. As we start 2026, our team continues to be focused on executing the plan, continuing to improve our cost structure and investing in the products and capabilities that will enable our growth and performance in the future.”

The results arrived after Luxembourg-based Beretta Holding S.A. last October acquired a 9.95 percent stake in Ruger and, on February 27, announced it was nominating four independent director candidates for election to Ruger’s board at its 2026 annual meeting. The meeting is scheduled for May 29.

Ruger adopted a one-year shareholder rights plan last October after Beretta revealed it had acquired its stake. On February 23, Ruger appointed three independent directors to its Board, stating that this was part of a “board refreshment initiative that began several years ago as part of the Board’s ongoing governance review and succession planning efforts.”

Image courtesy Sturm, Ruger