Stroesser Leaves Converse; Named CEO for Luxury Home Brand…

In a story reported exclusively by Sports Executive Weekly last week, Converse has confirmed the exit of VP of Sales Jim Stroesser.

Stroesser joined Converse as part of the management team that bought the company out of bankruptcy two years ago. Jim came to Converse from Oakley, where he was VP of Sales after stints at Nike and L.A. Gear. Mr. Stroesser has been named president and CEO of Symbol, Inc., a California-based developer of Ralph Lauren licensed homes, effective immediately.

“After three years of 5-days-a-week travel, it was time to cut back”, said Stroesser. 

Converse was acquired by Nike in a $305 million deal that closed in September. Converse had tested the waters for an IPO past spring, but a weak market led the company to seek out strategic buyers instead.

Stroesser will be based in New York and will report to Richard L. Edwards, chairman of the company.


>>> We wonder if this signals a move by Nike to start to move their own people into Converse…

Stroesser Leaves Converse; Named CEO for Luxury Home Brand

Converse has confirmed the exit of VP of Sales Jim Stroesser. Stroesser joined Converse as part of the management team that bought the company out of bankruptcy two years ago. Jim came to Converse from Oakley, where he was Vp of Sales after stints at Nike and L.A. Gear. Mr. Stroesser has been named president and CEO of Symbol, Inc., effective immediately.

Commenting on the appointment, Richard L. Edwards, chairman and founder of Symbol, said, “Symbol was founded with a vision of creating an extraordinary brand that embodies the substance of yesterday’s elegance, where exceptional taste and the equity of reputations determine our choices for a better life. Jim Stroesser is an executive of great accomplishment, talent and vision, who brings both seasoned experience and a history of proven leadership. Today, with Mr. Stroesser at the helm, we will continue to grow a company that builds on the strengths of our heritage and the promise of the future.”

“Symbol epitomizes the concept of ‘living the life,’ said Jim Stroesser. “The company has an inspiring vision and a solid business plan that will produce longevity and continued success. I’m excited about the opportunity to create the world’s most prestigious brand and to establish a new benchmark for the luxury home market.”

Stroesser will be based in New York and will report to Richard L. Edwards, Chairman of the Company.

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