Strive is the online fitness platform that optimizes muscle performance for elite athletes and teams through proprietary algorithms and sensors, announced it closed $6 million in Series A funding.
The round was led by Future Communities Capital, with participation from investors, including SeaChange Fund, SeedtoB Capital, Jas Ventures, Gaingels, Founders First, Macnica Investment Partners, fama Ventures, Biosphere Investment Group, and Thinkuvate. The round also included participation from Jonathan Taylor of the Indianapolis Colts and former Heisman Trophy Winner, NFL and Ohio State University quarterback Troy Smith. Future Communities Capital Managing Director Rohit Gupta has joined Strive’s Board of Directors.
Over 215 professional and collegiate athletes and teams in the NFL, NBA, NHL, MLB, MLS, EPL, and NCAA use Strive’s technology. Strive will use the funding to build out sales and marketing to accelerate and scale the growth of its athletic and military customers and advance in the industrial sector.
“At Future Communities Capital, we look for unique ways to improve legacy industries, and we’re impressed with Strive’s ability to help elite athletes and teams push themselves to improve,” said Managing Director of Future Communities Capital, Rohit Gupta. “We see tremendous value in optimizing human performance, whether on the field or for other applications, and we’re excited to join Strive on their journey.”
“At Strive, we are exceptionally proud of our track record of helping athletes and teams optimize performance, but that is just the tip of the iceberg,” said Nikola Mrvaljevic, founder and CEO, Strive. “We will use this funding to advance our work with some of the world’s greatest athletes while building out new use cases to help Strive to achieve significant growth and scale. It’s an honor to announce today’s funding and the next chapter for Strive as we continue to grow and impact how people move.”
