Strider Bikes, the maker of kids bikes based in Rapid City, SD, promoted Dona Nesselhuf, formerly its chief operating officer, to chief executive officer. As part of the announcement, Strider Founder Ryan McFarland remains as president.
“I’m honored to take on the responsibility as Strider CEO and help the next generation learn to love riding,” said Nesselhuf. “It’s been the privilege of my career to help Strider grow, so more kids can experience the joy of two wheels.”
Nesselhuf joined Strider in 2013 after more than 20 years working with bicycle and outdoor gear retailers. Originally hired to create Strider’s educational curricula, Nesselhuf’s role evolved into leading Strider’s business operations. In six years as COO, Nesselhuf is credited with “building all of Strider’s organizational processes, hired and onboarded all Strider employees and helped to grow the company’s revenue to double what it was when she joined the organization.”
“Dona has been instrumental in taking us from a scrappy startup to an organized, structured corporation that is positioned to keep growing and thriving. Her expertise in business development and processes has given Strider the operational sophistication that it needs to continue serving children around the world for years to come,” said McFarland. “It’s time for Dona to take the opportunity she’s rightly earned, to take the baton and keep Strider growing. I’m so confident that more and more kids around the world will ride our bikes because of Dona’s passion, knowledge and leadership.”
Images courtesy Strider Bikes
