Strava, Inc., the maker of the Strava app for active consumers who want to track personal progress and build fitness communities, has released its mid-year findings in its annual Year in Sport Trend Report, detailing how the company’s app users are tracking and training to reach personal 2025 fitness goals and what keeps them motivated.

Strava’s Year in Sport Trend Report recaps activity data of its worldwide users and in 50 individual sports, illustrating the various ways fitness shapes an individual’s life. The company reported that through July, 41 percent of its app subscribers were on pace, or ahead, of meeting their 2025 fitness goals.

“Cyclists are currently taking the crown with an average of 53 percent progress, while runners are close behind at 51 percent,” Strava said in its report summary. “From joining like-minded clubs to tracking their gear or finding motivation in friendly competition with themselves or others, Strava data reveals what it takes for athletes to finish the year strong.”

Clubs and Community Keep it Consistent
Previous Strava findings revealed that 55 percent of Gen Z app users cite social connection as their top reason for joining a fitness group, indicating that younger consumers are driven by the opportunity to belong to a community as much as by the workout itself. Strava said joining a fitness club is “not only great for connection, but it also helps people stay consistent to meet their goals.”

“With over one million clubs on Strava like Almost Friday Run Club, Atlanta Run Club or Good Vibes Track Club, there’s a community to share motivation no matter what you’re looking for,” the company noted.

Strava reports that run club communities are experiencing a surge, with the number of new run clubs on Strava having tripled compared to this time last year. Brazil has emerged as the most social market, boasting nearly an 800 percent increase in new clubs.

“If you don’t share it on Strava, it didn’t happen,” the company stated. Staying active within a community is not only beneficial for consistency, but it’s also great for virtual motivation. Grouped activities get twice the likes and kudos of solo adventures.

Tracking The Steps Toward Success
“Consistency doesn’t just come from showing up; it comes from tracking the details that add up over time,” said Strava.

The company’s latest research shows 7,000 steps a day supports overall health. On Strava, the average walk logs nearly 4,000 steps (1.95 miles) while the average run adds about 6,300 steps (3.9 miles).

Younger athletes are far more likely than Millennials or older generations to upload activities with an Apple Watch.

Tracking gear on Strava makes it easy to know when it’s time to replace shoes. Globally, Asics is the most-logged shoe brand so far in 2025, followed by Nike and Hoka. In the U.S., Brooks leads, while in Brazil, Olympikus continues its three-year reign.

Keeping it Competitive for the Final Push

  • Competition fuels progress: Strava app users have proven that a rivalry with others (or yourself) goes a long way. From setting new personal records to pushing the limits on annual goals, data shows athletes are using competition to finish the year strong.
  • Generational showdown: Sixty-six percent of runners and cyclists on Strava have achieved a new personal record on segments year-to-date; however, Gen Z has work to do to beat their older counterparts. Eighty percent of Boomers have had a segment PR, whereas only 56 percent of Gen Z have had one.
  • Personal bests on the rise: With marathon season just around the corner, 42 percent of runners this year have had a personal best time in the 5k, 10k, half-marathon, or marathon distance. For those looking for a new goal before the end of the year, only 32 percent of runners who have run a 10k this year have achieved a personal best in that distance.
  • Closing the goals gap: Cyclists chasing 5,000 km, the most popular cycling distance goal, need just 67 km (42 mi) more than they are cycling monthly, while runners aiming for 1,000 km, the most popular running distance goal, need 17.4 km (10.8 mi) more monthly.

Strava app subscribers receive the company’s Year in Sport annual recap in December, highlighting their fitness progress and milestones from the year.

Image courtesy Strava, Inc.