Stoeger Industries' new responsive website gives visitors the flexibility and ease of accessing Stoeger's firearm information from any digital device.

Device-specific features are no longer a concern to layout and functionality. Content within Stoeger's website is optimized for viewing regardless of device or point of access.

Consumers can now browse quickly by gun model or type of use. A “Guns by Type” feature makes it easy to select criteria and view a list of firearms that will fit your specific needs. The site, developed by Gray Loon Marketing Group, also provides details about each firearm's specifications, features, and price.

The site simplified fining a list of dealers and videos showing the guns in action. Simple navigation makes everything quick-including secure shopping for accessories, signing up for email updates, requesting a catalog, reading product reviews, and more.

“The Stoeger website is built on a responsive design, so it's easy for people to use regardless of what device they have-smartphone, tablet, or desktop computer,” says Brita Lewis, marketing strategist for Gray Loon Marketing.

“The site employs cutting-edge digital technology,” says Mike Leeds, Benelli, USA social media specialist.  “As as a leader in the firearms industry we want to ensure customers have easy access to all product information in order to make an educated decision.”

Stoeger is manufacturer and importer of firearms in the U.S. and a wholly owned subsidiary of Benelli, which in turn is owned by Italian firearms manufacturer Beretta

Stoeger’s publishing division also publishes books and videos about firearms, hunting and fishing.

For more information go online to www.stoegerindustries.com.