Online personal styling service Stitch Fix has appointed Sree Sreedhararaj as chief product and technology officer (CPTO) to lead the company’s technology, product, data science, security, and IT teams. 

“Sree brings deep technical expertise and a relentless focus on the customer,” said Matt Baer, CEO of Stitch Fix. “As AI unlocks new possibilities, we believe the future of retail lies in using this technology to create more human connections. Sree has built technology platforms that enable personalization at scale. That perspective will be critical as we shape the next era of retail.” 

Sreedhararaj joins the company from IPSY, the beauty membership platform, where he served as chief technology officer (CTO). He previously served as a CTO at Sephora. Earlier in his career, Sreedhararaj held engineering leadership roles at Walmart and served as a consultant at Infosys, where he worked for Best Buy, Target, Nordstrom, and Gap. 

“Stitch Fix has built something truly distinctive in apparel retail,” said Sreedhararaj. “The company has found a way to blend human connections with technology to create an exceptional shopping experience. I’m excited to work with Matt and the broader product and technology team. Together, we’ll build on that foundation, keep innovating for our clients and helping more people find styles they’ll love.” 

Images courtesy Stitch Fix