The Board of Directors of Sterling Shoes Inc. has appointed David Alves as President and CEO of Sterling Shoes Inc. effective Nov. 17, 2010. Alves will also be appointed as a Director of the Company effective Nov. 17, 2010.


Alves has extensive experience in the retail sector with buying, management and executive positions with Zellers, Hudson's Bay Company, Winners, and TJX Europe. His previous position was Group Director, TK Maxx/HomeSense in London, England.


“Dave has over 20 years of international experience across all retail disciplines and we are very pleased to have someone of his calibre joining Sterling,” said Rick Mahler, Chair of the Board. “We would also like to take this opportunity to welcome Dave, his wife Carolyn and their two daughters to Vancouver.”


Alves stated, “I am extremely pleased to be assuming the role of President and Chief Executive Officer of Sterling and to have the opportunity to lead the Company in the next stage of its growth.”