Golden State Warriors’ Steph Curry and the New York Knicks secured the top spots on the NBA’s top-selling jersey and team merchandise lists for the 2025/2026 regular season, based on sales from NBAStore.com, Fanatics.com and Fanatics partner sites.
Curry was followed on the top-15 list of player jerseys by 2) Luka Dončić (Los Angeles Lakers), 3) Jalen Brunson (New York Knicks), 4) Victor Wembanyama (San Antonio Spurs), 5) LeBron James (Los Angeles Lakers), 6) Anthony Edwards (Minnesota Timberwolves), 7) Jayson Tatum (Boston Celtics), 8) Shai Gilgeous-Alexander (Oklahoma City Thunder), 9) Cooper Flagg (Dallas Mavericks), 10) Nikola Jokić (Denver Nuggets), 11) Kevin Durant (Houston Rockets), 12) Tyrese Maxey (Philadelphia 76ers), 13) Devin Booker (Phoenix Suns), 14) Cade Cunningham (Detroit Pistons) and 15) LaMelo Ball (Charlotte Hornets).
During the 2024/2025 season, the top-selling jersey was Dončić, which followed his trade to the Los Angeles Lakers. Curry came in second.
The top-ten teams in merchandise sales were the led by New York Knicks, followed by the 2) Los Angeles Lakers, 3) Boston Celtics, 4) Golden State Warriors. 5) San Antonio Spurs, 6) Philadelphia 76ers, 7) Chicago Bulls, 8) Oklahoma City Thunder, 9) Minnesota Timberwolves and 10) Denver Nuggets.
Photo courtesy Golden State Warriors
