Stanley 1913 has launched a Take Back Program, allowing consumers to recycle used steel and stainless-steel products at no cost for shipping. The program includes a $5 discount on new purchases and accepts up to four eligible items per individual annually.

Under the program, customers can visit the Stanley 1913 website to log their products, generate a pre-paid shipping label or QR code and return used merchandise. For each eligible item returned through the Take Back program, PMI WW Brands, which owns the Stanley 1913 brand, will donate $5 to the environmental advocacy group Ocean Conservancy.

“‘Our ‘Built for Life’ promise has always been at the heart of our commitment to sustainability, with an emphasis on durability, design and sourcing. With the new Take Back program, we’re extending that promise,” said Graham Nearn, chief product and sustainability officer at PMI WW Brands. “We’re empowering our community to ensure their well-loved products never become waste, making it easier for products to start their next chapter. This is how we contribute to a circular economy and work together to create in a better way, for a better life and world.”

The company noted in a media release that “In 2024 alone, 65 percent of materials used in Stanley products were recycled content and suppliers generated more than 11 million kilowatt hours of onsite solar electricity.”

“There’s no doubt that switching to reusable products wherever possible is the right move for anyone trying to protect our ocean from plastic pollution,” said Nicholas Mallos, vice president of Ocean Conservancy’s plastics program. “Our engagement with Stanley 1913 is built on a shared commitment to a more sustainable future. We are thrilled to see them launch a take-back program that ensures their reusable products never become waste.”

 Image courtesy Stanley 1913/PMI WW Brands