Stahls’ has inked an official licensing agreement with Major League Soccer (MLS) to deliver names, numbers and customization components across on-field and retail applications.
Through this agreement, Stahls’ will support MLS clubs, equipment managers and retail partners with names, numbers and embellishments to enable fans to personalize jerseys in real time and giving teams flexibility to introduce designs and special-edition drops.
“This partnership is about enhancing the connection between teams and their fans,” said Chris Hooks, vice president of sports licensing at Stahls’. “With on-demand and heat printing capabilities, we’re helping clubs and retailers deliver premium, customized jerseys faster and more efficiently, whether that’s in the stadium or online. It creates more opportunities for fans to engage with their teams in a personal way.”
“Working with Stahls’ marks an exciting step forward for Major League Soccer as we continue to elevate the quality, innovation and accessibility of our fan merchandise,” said Rachel Hoagland, MLS SVP of Consumer Products. “Stahls’ is an industry leader with expertise in customization and on-demand decoration, and this agreement reflects our shared commitment to delivering a best-in-class experience for fans across the league.”
“Fans today expect more personalization and immediacy, and MLS is well positioned to meet that demand,” said Carleen Gray, CEO, Stahls’. “Our focus is delivering the quality and reliability that professional sports require, while helping create memorable fan experiences through customization. This partnership reflects a shared commitment to innovation, growth and the future of the game.”
Image courtesy Major League Soccer
