Stage Stores, Inc. reported that its total sales for the four week August period decreased 7.4% to $111 million from $120 million in the prior month. Comparable store sales decreased 9.5% this year versus a decrease of 8.3% last year.

Cosmetics, which achieved a comparable store sales increase during August, continued as the company’s best performing merchandise category. Intimates, juniors, men’s, misses sportswear, petites and plus sizes performed better than the company average. The Southeast was the company’s best performing region, while the Northeast was its weakest.
                                                                                        
For the year-to-date period, same-store sales were down 9.8%. Sales declined 4.1% to $786 million from $846 million.

The company opened nine stores and closed one store in August. Goody’s stores were opened in Dayton, Kimball and Rogersville, TN; Maysville, Murray and Shelbyville, KY; Martinsville, IN and Lincoln, IL. A Stage store was opened in Batesville, AR, and a Stage store was closed in Rogers, AR. The company expects to open an additional eight new stores during the next three months, six of which will be opened under the Goody’s name.

Stage Stores operates 751 stores in small and mid-size towns and communities under the five names of Bealls, Goody’s, Palais Royal, Peebles and Stage.


SALES SUMMARY










 



Comparable Store Sales Trend



Total Sales


 


% Increase (Decrease)


($ in Millions)

Fiscal Period


2009


2008



 

2009



2008


1st Quarter


(9.0

)%


(5.4

)%


$

333


$

353

2nd Quarter


(10.7

)


(1.4

)



342



373

August


(9.5

)


(8.3

)



111



120

Year-To-Date (7 Mos)


(9.8

)


(4.1

)



786



846