Stage Stores, Inc. said total sales for the five week September period ended Oct. 2, 2010 increased 4.8% to $118 million from $113 million in the prior year five week period ended Oct. 3, 2009. Comparable store sales increased 1.8%.

Merchandise categories that achieved comparable store sales increases during September included accessories, cosmetics, footwear, intimates, junior sportswear, men’s, young men’s and petites. Geographically, the Midwest, Northeast, South Central, Southeast and Southwest regions had comparable store sales.

Andy Hall, President and Chief Executive Officer, commented, “We are pleased with our start to the fall season. September represents the fifth month of sequentially improving comparable store sales. Our Texas and Louisiana business continues to improve and generated positive comparable store sales results in September.”

The Company opened nine new Goody’s stores and one new Bealls store during September. New Goody’s stores were opened in Albemarle and Kinston, NC; Bedford, Greensburg and Seymour, IN; Middlesboro, KY; St. Mary’s, GA; Athens, OH; and Clinton, MO. A new Bealls store was opened in Hermiston, OR. The Company also closed its store in Woodbridge, VA.

The company plans to open two additional Goody’s stores in October.


SALES SUMMARY


 


 




Comparable Store Sales


Total Sales

 

% Increase (Decrease)

($ in Millions)
Fiscal Period

2010


 
2009


2010

 
2009

1st Quarter


(0.6

)


(9.0

)


340


333

2nd Quarter


(1.6

)


(10.7

)


345


342

August


0.5



(9.5

)


114


111

September


1.8



(5.6

)


118


113

Quarter-To-Date


1.2



(7.6

)


232


224

Year-To-Date (8 Mos)


(0.6

)


(9.3

)


917


899