St. Croix Rod, the family-owned fishing rod company based in Park Falls, WI, has promoted Ryan Teach to vice president of product and marketing, a new role.
He joined St. Croix Rod in 2018 as factory store manager in 2018 and was subsequently promoted to product manager in January 2020 and brand manager in 2023. Teach was promoted to St. Croix’s executive team as vice president of innovation for the full St. Croix Family of Brands in November 2024.
“Our new position of vice president of product and marketing recognizes the synergy between the St. Croix brands’ angler-driven product-development and marketing functions, as well as Ryan’s proven ability to innovate and lead,” stated St. Croix CEO Scott Foristall. “We’ve always been an angler-driven company, and that’s a mindset that Ryan has brought into the office every day since he started working here almost nine years ago. He has the diverse background, experience, and unique skill set necessary for success in this new position, but he’s also demonstrated that he has a special rapport with almost everybody he comes in contact with – from our anglers and retail partners to our internal staff. The Executive Team and I have the highest confidence in Ryan’s ability to continue to do and amplify what he’s done since he joined the company, and that’s to lead and innovate on behalf of anglers, which has the direct result of growing our premium brands.”
“I’m grateful to have had many mentors throughout my career – both here at St. Croix and within the greater fishing and marine industries. These are important people to me who have taken time to respond to questions, inspire creativity, or offer encouragement. I’m also grateful to members of the Marketing and Product Development Teams, as well as the Executive Team for entrusting me with this exciting new role,” Teach said. “Our Product, Engineering, Operations, Marketing, and Sales Teams are completely aligned in our continued commitment to support anglers by innovating, designing, and bringing new products to market that deliver better fishing experiences on all fronts. After leading product development, it’s especially gratifying to have earned the opportunity to lead the strategy and discussion on how we’ll communicate the benefits of these new products to anglers.”
Teach began his new duties as VP of product and marketing on September 21.
St. Croix Rod’s brands includes St. Croix Rod, SEVIIN Reels, St. Croix Fly, Rod Geeks, and The St. Croix Factory Store.
Image courtesy St. Croix Rod
