St. Croix Rod, the fishing gear maker based in Park Falls, WI, promoted Cristian Simpkins to the position of social media coordinator.
Simpkins began his career with the St. Croix Guide Center as an angler guide in March 2021. He was promoted to pro staff and show coordinator in January 2023 and will retain this position.
“The best part of all my roles here at St. Croix, so far, has been building relationships with individuals who share a similar mindset to myself,” Simpkins said. “Whether it was helping someone with a problem or question on the phone in the Guide Center, working on a content idea with any of our over 300 different Ambassadors on the St. Croix or Seviin staff, or working with someone from ASA or another trade- or consumer-show organizer, fishing is just such a great industry. Every job has its challenges, but anglers seem to be generally happy people. When you share that passion and mindset, I think it’s easier to align, solve problems, and build better ideas on how to do things,” Simpkins continues. “That extends to all my St. Croix teammates here in Park Falls, as well. When you’re not actively working, you’re talking about fishing, which also counts as work.”
“Cristian has proven himself to be a valuable and versatile member of our Team,” says St. Croix VP of marketing, Jesse Simpkins, Cristian’s direct supervisor (and shirttail relative). “He manages diverse, complex systems and tasks and has a way of making anyone he comes in contact with feel at ease. As the youngest member of our Marketing Team and an incredibly talented angler, he’s also proven that he has what it takes to relate and connect with a large cross-section of our anglers and social-media audiences.”
The St. Croix family of brands includes St. Croix Rod, Seviin Reels, St. Croix Fly, and Rod Geeks.
Images courtesy St. Croix Rod
