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SGB Today

Active Lifestyle Market Product and Brand Marketing Stories from SGB PRO PR and SGB Premium PR Partners

NAIA Renews Soccer Ball Partnership with Select Sport

April 10, 2026

Head Squared = Power + Comfort in a Racquet

April 10, 2026

Casio Drops Transparent GAV01SKE Watch Series

April 10, 2026

EXEC: Birkenstock Opens New Store in Bordeaux, France

April 9, 2026

Switchback Spring 2026 to ‘Equip the Outdoor Industry for the Future’ with Education for Specialty Retailers

April 9, 2026

Under Armour, Dick’s SG Form Youth Sports Partnership with Unrivaled Sports

April 9, 2026

Colorado Mesa University Forges New Partnership with Nike; BSN to Continue as Exclusive Retailer

April 9, 2026

The Tech Stack Problem Costing Team Dealers Time and Money — and How the Industry Is Solving It

April 8, 2026

New Era 2026 NFL Draft Collection Celebrates ‘Moment in the Mirror’

April 6, 2026

Slippery Rock University Extends Contract with Adidas, BSN Sports Signs as New Partner

April 2, 2026

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