S&S Activewear to Become Exclusive Distributor of Legends Apparel

S&S Activewear has become the exclusive distributor of certain apparel products in the team and corporate channels of the Los Angeles-based athletic and lifestyle brand Legends. The partnership begins in June.

Founded in 2019, Legends describes itself as an “athlete-owned performance and lifestyle apparel brand” with ownership including American rapper Quavo, Tampa Bay Buccaneers quarterback Baker Mayfield, Cleveland Cavaliers forward Larry Nance Jr., and Baltimore Ravens wide receiver DeAndre Hopkins.

Through this partnership, S&S Activewear will initially offer nine of Legends’ best-selling styles, spanning performance and lifestyle categories designed for training, travel, and everyday wear. The effort further strengthens S&S Activewear’s position in the athleisure market.

“Adding Legends to our portfolio is a meaningful win for our customers, particularly across the team and corporate channels, where demand for elevated apparel is on the rise,” said Nick Blannin, SVP of Product for S&S Activewear. “Legends brings a premium product that resonates with today’s consumers. By offering it exclusively, we’re giving our customers a distinct competitive edge.”

All products feature the Legends logo, supporting co-branding opportunities for customers. Additionally, the collection incorporates performance features like moisture-wicking fabrics, four-way stretch, and athletic fits.

“Partnering with S&S marks a major step forward for Legends as we expand our wholesale footprint,” said Scott Hochstadt, founder and CEO of The Legends Brand. “This collaboration allows us to bring our elevated take on athleisure and sportswear to a broader team and corporate channel that have been craving something authentic—truly rooted in sport, with unmatched quality. At our core, Legends is built alongside some of the biggest athletes in the world who are invested in the brand at every level, and that perspective is reflected in every product we create. We’re excited to work with a partner like S&S that understands the importance of presenting and protecting our brand as we continue to grow.”

Founded in 1988 and headquartered in Bolingbrook, IL, S&S Activewear offers more than 100 brands, including basic garments to fashion-forward styles, with over 6 million square feet of warehouse space across North America.

Image courtesy Legends Apparel