S&S Activewear, a North American distributor of apparel and accessories, plans to add Ariat International to its expanding portfolio, with availability expected in Spring 2027.
Through the addition, the company’s customers “will gain access to a robust assortment of Ariat apparel for men and women, including wovens, fleece and outerwear designed for work, recreation and daily life.”
“Ariat is an exciting addition to the S&S portfolio,” said S&S Activewear Chief Commercial Officer Toby Whitmoyer. “The brand’s authentic heritage and broad consumer appeal have helped it remain highly relevant in today’s market. We’re excited to bring that combination to our customers as we continue to expand our assortment.”
The planned addition of Ariat “reflects S&S Activewear’s continued focus on broadening its presence across high-growth market segments.” Ariat is expected to help broaden the company’s workwear, western and outdoor-inspired apparel assortment and provide customers with new opportunities to reach a broader range of end users.
“Ariat was built on a deep respect for the people who wear our products: ranchers, tradespeople, and outdoor enthusiasts who demand quality and authenticity in equal measure,” said Heath Hunter, VP of Industrial Sales at Ariat. “Our partnership is built on the shared belief that S&S Activewear’s customers deserve access to brands they can trust. We’re thrilled to join their portfolio and serve their incredible network of customers with apparel featuring unrivaled comfort, field-tested performance, and signature styles.”
Image courtesy Ariat International
