Sqairz, which recently extended its footwear offerings beyond golf to baseball, softball, pickleball, and medical, hired Michael Ferlauto as VP of Sales.
Most recently, Ferlauto was a senior vice president at footwear startup Psudo, helping the former direct-to-consumer brand “add more than 175 wholesale accounts and over 300 retail doors in less than a year, the company noted in a media release. Ferlauto previously spent over a decade at Skechers as vice president of Men’s Footwear and “was part of the executive leadership team as Skechers expanded from $150 million to more than $8 billion in global revenue,” according to Sqairz.
At Sqairz, Ferlauto will be tasked with expanding distribution at major sporting goods retailers, golf specialty accounts, team dealers, medical channels, international partners, and other wholesale accounts.
Sqairz said the hiring “follows strong momentum over the past year, including expansion into new sports, new product launches and team partnerships, Medicare reimbursement approval to reduce fall risk, increasing retail interest, and growing consumer awareness of the performance benefits of Sqairz’s patented design features.”

Bob Winskowicz, founder and CEO of Sqairz, said, “Our brand has reached an important inflection point. We’ve spent years validating our technology, earning the trust of athletes, building awareness and creating demand. Now the goal is to make Sqairz easier to find wherever athletes and consumers shop. Michael has successfully led that type of transformation at both PSUDO and Skechers, so he is ideally positioned to help us replicate that success as we expand Sqairz’s footprint.”

“Sqairz possesses something that’s increasingly rare in today’s footwear industry: genuine product innovation supported by measurable performance benefits and passionate customer advocacy,” Ferlauto said. “The brand has gained a strong following largely through support from prominent athletes, partnerships with sports teams and direct-to-consumer sales. The opportunity now is to dramatically increase availability through strategic retail and wholesale partnerships. We have already signed our first major retail sporting goods chain, and I’m confident that we will soon see Sqairz footwear in every distribution channel that fits the company’s growth strategy.”

Images courtesy Sqairz