Gary De Bay has been named Executive Vice President of Global Strategy and Marketing for Spyder Active Sports after serving the brand on a consultant level since November 2007. De Bay will be responsible for global brand strategy and marketing for the Spyder Ski, Spyder Active and Spyder Venom lines, and for the recently acquired Cloudveil Mountain Works brand. He will oversee all brand marketing functions, including consumer marketing research, joint venture and licensed store development, catalog and e-commerce programs, advertising, sports marketing, online marketing, and digital brand content. De Bay will report directly to Jake Jacobs, President and CEO of Spyder.
De Bay brings more than twenty years of new product innovation and global brand and category management experience to Spyder. De Bay was most recently President and Chief Marketing Officer of EXPLOR LLC, a global brand development company focused on category innovation with top global brands and emerging growth companies. During his career, De Bay has led global strategic planning, multi-channel retailing, consumer product innovation and global brand ventures with brands such as Nike, Coca-Cola, ESPN, BMW, Apple, Starbucks, Quiksilver, Exclusive Resorts, DuPont Brands and Proctor & Gamble. De Bay is a 1998 Executive MBA graduate of Emory Universitys Goizueta Business School, and a cum laude graduate from Ohio Universitys Brand Marketing School.