Spyder Active Sports strengthened its sales presence in Western Canada this week by appointing Shannon Tomasek as the new sales representative in Alberta and The Prairies. With a stunning year-round showroom in the heart of Calgary, Tomasek and her team are positioned to provide better service to the regional marketplace and provide more support to specialty shop partners.

With an extensive sales representative background spanning twenty-four years, Tomasek joins the Spyder family with impressive knowledge and experience of the wintersports industry.

It has been a top priority for Spyder over the past two seasons to create best in class customer service and solid retailer relationships. Through the appointment of Tomasek and a permanent office and product showroom in the heart of Calgary, the company has focused efforts on responding to immediate market and specific retail partner needs with limited delay.

“Shannon brings a wealth of industry knowledge, retailer relationships, and a high level of professionalism to Spyder,” said Ellen Welley, Spyder’s North American sales director. “She has energy and passion for the brand and the industry, and our retailers will benefit from that.”

Tomasek will report directly to Welley.