Spyder Active Sports has brought on new reps in its Mid-Atlantic and North Central sales territories.


 

Spyder hired industry veteran Chris Bremer to represent the Mid Atlantic sales territory, including New York, New Jersey, Delaware, Pennsylvania, Maryland, Northern Virginia and the District of Columbia.

Along with his associate, Miriam Mudrak, the Bremer Company has over 20 years experience in the ski and outdoor markets successfully representing brands such as Marker Volkl and Under Armour. The team’s enthusiasm for the ski and outdoor lifestyle, along with their established relationships with retailers and business partners, make them an ideal fit with Spyder.

“With the Bremer Company now part of the Spyder family, this signals a clear commitment to building an established sales force that will leverage the brand momentum and drive it to the highest sales and service levels,” said Ellen Welley, Spyder’s Director of Sales – North America.


Susie Steck has been retained as a key account manager in the Mid Atlantic region. She and Bremer have split the territory geographically to better serve the retailer’s needs and eliminate any lag time. “Service is key, “ says Welley. “It’s important to put the best team in place to fulfill the needs of the retailers. We have that stellar team now in the mid Atlantic with Chris and Susie at the helm.”


Effective immediately, Spyder has also expanded the North Central sales territory for Bill and Jane Ehmke to include the Eastern Great Lakes. The pair will now service retailers and continue to build relationships in Michigan, Indiana, Ohio, Minnesota, the Dakotas, Wisconsin, Iowa, Illinois, Missouri and Kansas.


“The Ehmkes have been with Spyder since 1982 and year after year have proven themselves as top reps for the brand. I can’t think of a better duo to take over our important dealers in this region. Bill and Jane run their business with grace, hard work and dedication,” said Welley.