Spy Inc., the eyewear company, announced that Spy President and CEO Michael Marckx will join the Spy Inc. board of directors, effective Dec. 11, 2013.

Having joined Spy in February 2011, Marckx has been instrumental in reinvigorating the Spy brand and developing innovative sales and marketing strategies as well as product extensions. Dedicated to spreading happiness, Marckx is a vital part of Spy’s mission to inspire people to see better and feel better with the Happy Lens. Prior to his appointment as CEO, Marckx served briefly as Spy’s Vice President of Marketing before being named President and eventually taking on both President and CEO roles. Having served as Surfrider Foundation’s Chairman of the Board from 2010 to 2012, Marckx has been a part of Surfrider’s Board of Directors since 2000 and is currently a board member of the Leucadia 101 Main Street Association. A former USA Cycling amateur world champion and US National team member, Marckx enjoys several sports and continues to compete as a UCI Category 1 bike racer.

“As the President and CEO of Spy Inc., I am very excited to be joining its Board of Directors,” said Michael Marckx. “Spy is taking its innovative Happy Lens™ and disruptiveness and connecting with consumers and retailers in new ways. I look forward to helping Spy with our Board to extend our leadership role as the brand that puts happy smiles on the faces of everyday people-which is at the core of everything we do in the eyewear world we live and smile in.”

Seth Hamot, Spy Inc. Chairman of the Board added, “Michael has been instrumental, and inspirational, in ensuring that Spy’s truly innovative products and its unique message are resonating throughout the marketplace. We happily welcome him to the Board!”