Spotify has partnered with Peloton to give paid users access to more than 1,400 on-demand workout classes from Peloton instructors within the Spotify app, marking the music streaming platform’s entry into the fitness classes category.
The classes will include outdoor runs, strength, cardio, yoga and meditation but will not include workouts on the Peloton bike. The feature launches April 27 and will include content in English, German and Spanish.
“We’ve always believed that the best workout is the one you actually do, which is why accessing world-class fitness content should be as easy as tuning into your favorite Spotify playlist. With this partnership, we are instantly activating a global footprint that makes the magic of Peloton accessible to Spotify Premium subscribers anywhere,” said Peloton’s Chief Commercial Officer, Dion Camp Sanders. “As we continue to forge a path deeper into wellness, our work with Spotify is just our latest move to expand our reach and capture new revenue streams through Peloton’s unmatched experience, content and instruction.”
The move comes as Spotify has already seen increasing interest among its user base in fitness. The platform includes more than 150 million active fitness playlists for users to listen to while working out.
“For nearly two decades, Spotify has been the soundtrack to the world’s workouts,” said Roman Wasenmüller, VP, global head of podcasts, Spotify. “But listening was only the beginning. Today, we are expanding Spotify to become a true daily wellness companion. By bringing Peloton directly into our video and audio ecosystem, we are investing in a future where Spotify isn’t just where you spend your time—it’s where you go to build momentum, improve your wellbeing, and get more out of every day.”
Peloton said the partnership also reinforces Peloton’s shift toward a more diversified business model. Peloton said, “By meeting millions of consumers on a platform they already use and trust, Peloton is building brand equity and long-term value in previously untapped international markets, making the Peloton experience more accessible and driving growth by leveraging the company’s floor-based and outdoor modalities and wellness content.”
Photo courtesy Peloton
