U.K.-based SportsShoes.com announced six new additions to its marketing team across brand performance marketing, customer relationship management and events management.

The hires include:

  • Ben Jenkins, who formerly spent seven years at specialist sports, gaming and entertainment creative agency Ear to the Ground, becomes senior partner brand marketing manager;
  • Steffi Edwards, with experienced at Sweaty Betty and Anthropologie, joins as a brand executive;
  • Sian Wells, from parcel delivery comparison website Parcel2Go, becomes senior performance marketing specialist;
  • Lauren Hanson, from marketing roles at online identity platform SmartSearch.com, joins SportsShoes.com as performance marketing executive;
  • Florence Aldridge, who previously held roles at lighting manufacturer Lights4Fun and online retailer Buy it Direct, becomes customer relationship management executive.

“At SportsShoes.com, our mission is to be Europe’s number one performance destination for running and outdoor retail,” said Dan Cartner, head of marketing at SportsShoes.com. “Expanding our team and securing the best marketing talent is an essential part of achieving our sustained growth strategy. Our latest appointments reflect this, each bringing diverse backgrounds and experiences to help us deploy innovative, creative thinking to reach all areas of the running and fitness community. I look forward to working with all of the new colleagues throughout the team to explore new ways to excite our growing customer base and provide the best online retail experience.”