In an effort to expand its footprint in the outdoor, snow sports and action sports markets, The SportsOneSource Group has announced the opening of a new office in Boulder, CO. The office will serve as the hub for all business development, marketing and client services related to the SOS Research specialty business and will be the headquarters for sales and marketing related to the SOS Media business.
The company will maintain its headquarters in Charlotte, NC as well as its data center and database management and technology teams in the companys Florida office.
In related news, the company has also tapped Bill Garrels as vice president and group publisher, responsible for all sales and marketing aspects of the companys print media, digital media, online media and events businesses. Garrels joins Paul Gagner, VP and general manager of the SOS Research specialty business, in the new Boulder office and the two seasoned industry executives will work together to build a team to service the companys growing specialty research and trade media businesses. Bill and Paul can be reached at 303.997.7302.
The addition of Bill Garrels and the opening of the Boulder office is evidence of The SportsOneSource Groups commitment to growth in these two very important segments of our business, said company President and CEO James Hartford. The SOS Research specialty business and the SOS Media business are positioned for new growth and it is critical for us to have solid management in place to direct and nurture that growth.
Garrels, a 20+ year veteran of the publishing business, comes to The SportsOneSource Group from Active Interest Media, where, as group publisher, he managed multiple consumer titles across multiple channels in the companys Western Equine Group.
Prior to AIM, Garrels managed the western U.S. for VNU Business Media, representing the magazine properties now owned and produced by The SportsOneSource Group.
Prior to VNU, Garrels was VP sales and marketing at Inside Communications, managing sales for VeloNews, Inside Triathlon, Ski Racing, VeloSwap and ancillary events. His early magazine experience includes Ski, Skiing, Transworld, Golf Pro magazine, Outside magazine and City Sports magazine.
Garrels joins Gagner and Bill Bratton, VP business development for the Western U.S. and financial accounts, and Barry Gauthier, VP business development for the East and Midwest, as senior management of the companys business development efforts.
