Sportsman’s Warehouse Holdings, Inc. announced it has hired Sherry Jane Love as senior vice president of merchandising. Love will be responsible for the company’s omni-channel merchandising business and private brand development.

  • Love comes to Sportsman’s Warehouse with nearly 30 years of retail merchandising experience, including diversified product categories in retail formats dealing in apparel, footwear, fashion accessories, pet solutions, and hard goods. Previously, she owned and operated a retail consulting practice. Before that, Love worked at PetSmart, Inc., Payless ShoeSource and Lane Bryant.

“Sherry Jane’s outstanding leadership and deep history of putting the consumer first through innovative and data-driven thinking will further elevate the growth of our business,” said Jon Barker, Sportsman’s Warehouse CEO. “Her depth and breadth of experience, combined with her track record of effectively leading teams through change and improvement, strengthen our position as the leader in the specialty outdoors category. I look forward to working closely with Ms. Love to carry out our mission of providing outstanding gear and exceptional service to inspire outdoor memories.”