Sports Specialists Limited (SSL), a retailer-owned specialty buying group for the snow sports, action sports, bike, outdoor, and casual outdoor furniture industries, recently elected Alan Newman to its Board of Directors. Alan Newman and his wife Liette are the owners of Alpine BoardSports, located in Phoenix, AZ. 


The main responsibility of the nine-member Board of Directors is to protect the SSL stockholders’ interests.  It does this by directing the President/Chief Executive Officer and the management team, reviewing financials and annual budgets, setting goals and appointing special committees.


With a degree in Accounting and Computer Information Systems, Newman brings solid business knowledge and finance experience to the team.  “We are thrilled to welcome Alan to the Board, and we’re confident that his talents and experience will be greatly utilized” stated Steve Rogers, SSL President and CEO.


“Having been an SSL retailer for over 10 years, I am very much looking forward to serving on the Board of Directors” stated Newman.  “The Board comprises some of the most intelligent and experienced retailers in the winter sports industry.  I am excited to be a part of this group and I am eager to contribute to moving SSL forward.”


Newman’s fellow Board members include Chairman Bob Rudy, of Rudy’s at Wisp Resort (MD); Vice Chairman Mark Williams of Williams All Season (IL); Treasurer Gary Cole of Cole Sports (UT); Secretary Brad Nelson of Hi Tempo (MN); Alan Davis of Princeton Sports (MD); Greg Dekdebrun of Dekdebrun’s Ski & Snowboard (NY); Marsha Mather of Laacke & Joys (WI); and Larry Merkel of Round House Sports Center (MT).