Frasers Group, the parent of Sports Direct, has acquired Swindon Designer Outlet, a covered designer outlet in Swindon, England, to add to its recent acquisition of several retail properties.
In a statement, Frasers Group said, “Through acquisitions of strategic physical retail locations like Swindon, Frasers Group supports key brand partners’ outlet strategies – including Nike, adidas, BOSS – and aims to serve consumers across the UK with the best value and product offerings.”
Swindon Designer Outlet, which opened in 1997, totals 250,000 square feet and attracts over 3 million visitors annually. The previous owners, LaSalle Investment Management, bought the site in January 2022.
The news comes just a month after Frasers Group acquired Braehead Shopping Centre in Glasgow. Other shopping centers in the UK owned by Frasers Group include Princesshay, Overgate, Fremlin Walk, Frenchgate, and Junction 32 Outlet Park.
Michael Murray, CEO of Frasers Group, said: “Physical retail is central to our elevation strategy and investing in Swindon – one of the UK’s top five outlets by footfall – and strengthens our position as both retailer and landlord. This acquisition reinforces our property strategy and unlocks new opportunities for our brands and our partners,” he added.
Frasers Group owns a number of other retailers, including Frasers, Flannels, Game, Jack Wills and Evans Cycles, as well as various sports brands like Karrimor, Slazenger, Lonsdale and Everlast.
