For the first time, Sport Chalet joins Champion Athleticwear, the official performance apparel of the Disney Endurance Series, as the official retailer of the Disneyland Half Marathon Weekend.
Disneyland's 5th annual race takes place over Labor Day weekend in Anaheim, CA.
As presenting sponsors, Champion and Sport Chalet will receive on-site marquee inclusion within event marketing collateral, program advertising and signage, and goody bags. The apparel brand and retailer will also bring their partnership to life at the Disneyland Health and Fitness Expo with a 20-foot-by-30-foot pop up retail store, which will exclusively sell select pieces from Champion's popular Double Dry performance collection.
More than 14,000 athletes have registered for the Disneyland® Half Marathon and all will be outfitted in a commemorative Champion Double Dry T-Shirt.
“We have a tremendous ongoing partnership with the Disney Endurance Series and are honored to bring our performance apparel to its athletes throughout the year,” said Claire Powell, director, Champion brand marketing. “We're especially excited for this year's Disneyland Half Marathon as we welcome our retail partner and West Coast sports staple, Sport Chalet, to celebrate these everyday athletes with us.” Champion men's and women's apparel are now available at Sports Chalet locations.
For David Hacker, director of marketing at Sport Chalet, the event sponsorship and apparel partnership with Champion is a testament to the retailer's identity. “Like Champion, we are a destination for players of all levels, across all sports. We're thrilled to be the official retailer at the Disneyland Half Marathon and help fuel the passions of the runners.”
