Sports Afield announces the launch of a new line of Sports Afield-branded outdoor apparel designed and manufactured by Washington-based Guide's Choice Outdoor Sportswear.

“The Sports Afield brand, with its focus on quality, authenticity, and tradition, is the ideal choice for a line of high-performance outdoor sportswear that is both attractive and functional,” says Sports Afield Publisher and CEO Ludo Wurfbain. “We are excited about this latest partnership and our rapidly growing line of Sports Afield licensed products.”

The new sportswear will be introduced at major trade shows in early 2014, including the SHOT Show in Las Vegas, and will be available from participating dealers and online retailers beginning in spring 2014.

“The Sports Afield brand has tremendous consumer recognition,” says Wurfbai. “While the magazine is the heart and soul of Sports Afield, our expansion of the brand through our licensing program makes us more accessible to our core audience while providing an opportunity to reach an even wider group of outdoor enthusiasts.”

Sports Afield, founded in 1887, is the oldest outdoor magazine in North America and today is America's premier hunting adventure magazine, with a focus on exciting hunting stories, fine firearms, and the pursuit of big game around the world.

Guide's Choice Outdoor Sportswear has more than thirty years of experience in the design and manufacture of apparel.