Sport Chek, a corporate banner of The Forzani Group Ltd, launched their biggest experiential contest to date, the “Live the Power of Sport Contest” at LivethePowerofSport.ca. This online contest offers chances for customers to win the grand prize of one of the greatest sport experience trips including the Augusta Golf Championship, NHL All-Star Game, NFL Pro Bowl, MLB All-Star Game and the Tour de France, and also weekly prizes of $500 of Sport Chek gear.


This integrated contest from Sport Chek designed by Venture Communications gives consumers the chance to win a trip to experience a world class sporting event. Customers simply visit LivethePowerofSport.ca to enter and with any purchase at Sport Chek between May 13 and June 24, customers receive a unique PIN code on their receipt which provides additional entries.


Once registered, entrants can then interact with the additional features of the site which include Health and Wellness Tips, Workout Plans, Healthy Recipes and a variety of discussion Forums. One of the interactive features of the site is the “Motivate a Friend” tool which can be shared with others to motivate them, invite them to experience the LivethePowerofSport.ca website and to enter the contest.

The contest will be supported through television and newspaper advertising, digital media, in-store Sport Chek TV and flyers. Contest invitations will also be sent in collaboration with valued Sport Chek partners; AIRMILES and Student Price Card.


“Once our consumers enter the contest, we are confident they will be intrigued by the content, the tools and the interactivity of LivethePowerofSport.ca” comments Christie Cameron, Promotions Manager for The Forzani Group Ltd. “We feel this is what our brand is really about, how in our everyday lives we can all Live the Power of Sport”.


“The Live the Power of Sport Contest is a great example of how Sport Chek continues to innovate to bring its brand to life in the marketplace. We look forward to contributing new integrated ideas to build their business,” says Arlene Dickinson, CEO of Venture Communications.