Sport Chalet, Inc. has secured an exclusive three-year sponsorship deal with the University of Southern California (USC) to become the “Official Sporting Goods Store of USC Athletics.” The agreement allows Sport Chalet the opportunity to enhance and expand its brand recognition and loyalty by creating a partnership with an authentic, unique and well-regarded American institution. On Sept. 9, Sport Chalet signed a similar deal with UCLA.
Under the USC deal, Sport Chalet said some of the premier items of this partnership include in-stadium and arena presence: advertising (print and broadcast) and signage, video and message board opportunities, direct marketing, retail promotions and access to variousUSC athletic events.
“The USC Trojans have long dominated the world of intercollegiate athletics — its men’s teams alone top the nation in NCAA championships with 73 and have produced numerous Olympians and Heisman Trophy winners since 1912,” said Craig Levra, Chairman and Chief Executive Officer of Sport Chalet. “As we begin the celebration of our 50th year in business, we recognize our customers incredible passion and loyalty towards USC and what the University represents, and we are thrilled to become the Official Sporting Goods Sponsor for one of the world’s top collegiate brands, the USC Trojans.”
In addition, as the “Official Sporting Goods Retailer of USC Athletics,” Sport Chalet will be able to create and deliver unique advertising and promotional opportunities to directly engage its core audience.
“The USC Athletic Department is looking forward to this long term, exclusive partnership with Sport Chalet,” said Jose Eskenazi, Associate Athletic Director for USC Athletics. “Sport Chalet is the premier specialty sporting goods retailer in
