Sport Chalet and GoPro have teamed up for a social media promotion that will give away $1,000 gift cards to 10 randomly selected consumers who upload photos taken in front of GoPro displays at a Sport Chalet store between now and Christmas Eve.


To enter, consumers mustvisit a Sport Chalet store and pick up a free license plate frame with an “I'd rather be…” message. Then snap a photo in front of the in-store GoPro display holding the frame and upload the image to Instagram with the hashtag #IdratherGoPro. Two winners will be randomly selected each week and awarded a $1,000 Sport Chalet gift card. When the contest closes on Christmas Eve, a total of 10 lucky winners will be awarded gift cards, making holiday shopping a breeze this season.


“There's nothing better than having something extra in your pocket to make the gift-giving season even more enjoyable,” said Don Delzell, Sport Chalet's Online Director. “GoPro is a topline product and a fantastic partner to help bring holiday cheer to athletes of all levels.”


Sport Chalet has store locations throughout California, Arizona, Nevada and Utah. Participants can also visit SportChalet.com to download and print a Sport Chalet “I'd rather be…” sign, fill in the activity of choice and snap a picture to upload to Instagram.


The Sport Chalet gift card can be used in-store or online to purchase any merchandise, including the new GoPro Hero 3.