MasterCard Advisors' SpendingPulse division said retail sales through Dec. 11 generally continued November's momentum, with several of the sectors recording moderate to strong gains.
“The modest growth we first saw with the August Back-to-School season has accelerated. These results suggest that retail spending continues to gain traction,” noted Michael McNamara, VP for MasterCard Advisors SpendingPulse. “Most sectors are showing steady improvements, with Electronics, Department Stores and Furnishings categories recording flat to small declines. The solid November growth rates have continued across most areas through the first half of December.”
eCommerce
eCommerce continues to be one of the stars of the season with a season-to-date growth rate of 13.5%. The sector has been showing double-digit weekly year-over-year growth rates since the second week in November.
Apparel
The Total Apparel category was up 9.8% for the season-to-date. Women's Apparel sales were up 4.4% for the season with the category recording a slightly better showing since Black Friday. Men's Apparel sales grew 8.4% year-over-year. Growth within the Teen and Family Apparel segments is also strong.
Electronics
Electronics sales fell below 2009 levels during the three weeks leading up to Black Friday. Sales during the rest of the period barely made up the decline, with sales season-to-date recording a 0.4% increase over last year.
Jewelry and Luxury
The Jewelry sector season-to-date is up 2.6%, with the Luxury ex jewelry category doing slightly better, up 2.8% over the same period last year. Jewelry sales have grown steadily in the latter part of the season.
