Spenco Medical Corporation has made strategic personnel changes within its Marketing and Research & Development teams to strengthen Spenco's leadership in the outdoor, sports, footcare and medical markets.
The Spenco marketing team is now headed by Cindy Mitchell, who has been promoted to Consulting, Director Marketing. Mitchell has been with Spenco since September 2006 as the Medical Footcare Marketing Consultant. Prior to her positions at CenterBrain, Inc. and Baylor University, Mitchell worked at Spenco Medical Corporation for 19 years. During that time, she was involved in many areas ranging from Director of Operations to overseeing the
marketing department and product development.
In her new position Mitchell oversees Talia Herman, who has been promoted to Marketing Manager for Sports and Specialty, and Gerard Mayne who is the new Marketing Manager for Medical and Food, Drug & Mass markets. Both Herman and Mayne are responsible for product development and communication strategies in their respective markets.
Blake Boulden, previously Spenco's Footcare Business Manager, has been appointed to Director of Research & Development. In his new position, Boulden will set up a sophisticated lab to focus on new technologies and
strategic development of new products and lines to meet future customer needs.
Mitchell and Boulden report to Steven B. Smith, CEO and Chairman of the Board, Spenco Medical Corporation.
