Speedo announced that it has signed endorsement deals with several American 2006 Winter Olympic sledding hopefuls including, Vonetta Flowers, Todd Hays, Noelle Pikus-Pace, Jean Prahm (formerly Racine), and Chris Soule. These are the first-ever winter sport sponsorships for the world's top-selling swimwear brand, whose Olympic heritage dates back to 1932. The announcement precedes the unveiling of evolutionary suit technology that will make its Olympic debut during the 2006 Winter Games in Torino, Italy, February 10-26.
“The difference between gold and silver will be hundredths of a second,” said Flowers. “I'm excited to be working with a brand that has not only been at the forefront of speed for more than 75 years but has been very engaged with our specific needs during the suit development for Torino.”
“Speedo's dominance in the pool is built around a research and development process that engages the world's best swimmers,” said Sheree Waterson, president, Speedo North America. “This approach now extends to sledding athletes, opening up unprecedented opportunities for speed.”
